How To Use Naked Mascara

Look after your lashes and the planet with Lush's newest innovation, naked mascara. Every year, the makeup industry produces 120 billion pieces of packaging—much of which is not recyclable. By changing small parts of our daily routines, we can make a major impact. Naked mascara is Lush's latest member of the ‘naked’ product family, proudly pioneering vegan, zero-waste products. Learn how to use these beautiful waxes and butters featured in four striking colors, including three wands for different effects—a thick wand to add fullness, a one-sided comb for added definition, and a wand with a circular end that separates lashes.

Step By Step

A person in a light pink t-shirt with a white tie-dye design holds a tube of blue Ocean Naked Mascara toward the camera. They are gently holding the bottom of the product in one hand and, with the other, holding a mascara wand—dipping it inside the product. Only the product on their hands is in focus, but peeking out in the background is a splash of blurry color from the colorful beaded necklace the model is wearing.

1 Gently hold your naked mascara with clean, dry fingers.

2 Choose from one of the three wands included. The thick wand for fullness and volume, the one-sided comb for some extra definition or the circular-ended wand for super separation.

A GIF of a mascara wand being dipped into clean water, the bristles lightly getting wet. The GIF repeats this motion in a loop.

3 Lightly wet the tip of your brush and place into the naked mascara, using very minimal water.

A GIF of the product being used. We see a close-up image of someone's hands holding a black tube of Orca Naked Mascara. Held with the other hand, they have a mascara wand dipped in the product. They are turning the wand in a circular motion inside the naked mascara. They repeat this motion in a loop.

4 Using a circular motion, rub the brush inside the naked mascara and coat your wand with the product.

A close-up image of someone's eye as they apply mascara. They have pale skin with a light green eye that is framed by a full, strawberry blonde eyebrow. There is a mascara wand near the corner of their eye, each lash coated in black Orca Naked Mascara creating a striking, defined look.

5 Brush the product through your lashes, just as you would with any mascara!

6 When you're done, rinse your brush thoroughly, stand your wand in the insert of the box and leave it to air dry. Shake your naked mascara to remove any remaining water and allow it to air dry as well.

Top Tip

Want to build a bold look? Create a two-toned style by applying two different colors, one on your upper lashes and a second on your lower lashes.